In today’s day and age, every investment needs a
return. In running a promotion, that’s
no different. There is always an
underlining goal for a promotion to produce a return. Companies pay a lot of money to run a
promotion at professional baseball games but for what, to get their logo seen
more often? In some cases yes, but why
settle for just that? Let’s look how to
maximize several returns at the same time with using Basebands as a
promotion.
Increase Awareness. Yes Basebands will get your logo out there, but
Basebands does a lot more than that. Instead
of using a product that fans throw on the shelf after they get it (hat, bobble
head, mini bat, etc), give fans a product they can wear for a month or more (Basebands
have been proven to be worn for a month or longer). How about fans getting that initial reaction
over and over again for a month? That’s
a great reoccurring promotion.
Authentic Baseball
Bracelet. You are giving baseball
fans something of value. Similar baseball bracelets retail in team stores for $15 to even $25 (you can get Basebands as low as $1.30 apiece). You can also use Basebands as an incentive to
be worn. “Wear this Baseband for access
to a private event, club membership, discount on tickets at next game, special
prize, etc.”
CreateAcard. This 3 x 4 inch card that comes with each
basebands offers a great opportunity for an additional return. You design (or we can help) this card to
follow your teams marketing strategy and/or your sponsors, whatever you wish to
accomplish. Here a couple of great ideas
that has worked before:
1)
Collect fan data (offer a raffle where your fans
have to fill out there information to enter the drawling)
2)
Food Incentives (redeem this card for a free
drink with a purchase of a hot dog)
3)
Ticket Incentive (redeem this card at your next
game for % off ticket price)
4)
Discount on product / service (track return off
a bar code)
5)
Inform about new products / services / events
Now imagine when you combine your sponsor’s efforts with
your team’s efforts. The possibilities
are endless. A few go like:
1)
Design the Baseband to represent the Team,
Sponsor’s logo printed on the elastic connection, and CreatAcard design with
incentive from Sponsor
2)
Or Design the Baseband to represent the Sponsor,
Sponsor’s logo printed on the elastic connection, and CreateAcard design with
the Team incentive (future tickets, discount on concession or retail, fan
appreciation, kids club, etc)
3)
Or Design the Baseband to represent the Team,
Team’s logo printed on elastic connection,
and CreateAcard design with Sponsors marketing strategy
4)
Or…. Ok ok you get the idea.
All in all, your fans get an authentic baseball bracelet
that makes them continuously remember their experience. And that doesn’t mention other people asking
about this unique, conversation starter Baseband.
This is just the tip of the ice berg, Basebands allows you
to use your ideas and creativity. So get
going!
